Schupie serves as a commercial technology incubator by bringing new business ideas to fruition. In the past, an Internet entrepreneur would interact with many different companies to start a business: a venture capitalist for funding, a web development company for a site construction, a web hosting company for site service, and a marketing firm. Schupie provides services in all of these aspects.

Schupie utilizes cost-effective technologies and strategies, and leverages "home-grown" methods to quickly build web applications. All this can be done with a relatively small budget.